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Find out how a consultancy used primary market research to generate recommendations on how to improve the ovarian cancer patient journey.
Ovarian cancer (OC) is the seventh most common cancer and the eighth most common cause of cancer death in women worldwide¹, with the disease generally advanced at diagnosis due to its non-specific symptoms.
We supported our consultancy customer with primary market research in this disease area, recruiting nurses and physicians in the US, EU and Japan.
The purpose of this project was to identify and understand the challenges across the patient journey from an emotional perspective, in order to generate recommendations for the research sponsor on how to improve it.
Several recurring themes were identified for the research sponsor, including:
Some of the experts the customer engaged with included:
Maddy Clark is VP of Customer Experience at Techspert. As part of Techspert's Senior Leadership Team and Product Steering Committee, Maddy closely works with our customers and experts to ensure we’re building a service that drives maximum value. Maddy has worked within a range of VC-backed start-up and scale-up businesses for the last 10+ years, focusing on customer retention and customer growth, and holds an MA from the University of Cambridge.
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