Discover how a healthcare consultancy used insights gained from experts sourced by Techspert to...
Introduction
Expert networks were once used almost exclusively by investors. Today, they’re a critical tool for pharma companies, biotech firms, consultancies and agencies.
They enable organizations to make informed decisions - faster - by providing direct access to professionals with deep subject-matter expertise. Whether you’re launching a new therapy, adapting to policy changes, or validating a new campaign, expert calls can provide fresh perspective, reduce risk, and drive better outcomes.
These five use cases show how expert networks help solve common challenges: time-sensitive decisions, hard-to-find insights, regulatory uncertainty, and the need for idea validation.
Executive Summary
Expert networks help pharma and life science professionals make smarter, quicker decisions by connecting them with relevant experts, fast. These are five common, high-impact use cases:
âś… Product Launch Preparation: Align positioning and messaging with expert feedback
âś… Investor Due Diligence and Market Intelligence: Quickly understand new markets, technologies, or risks.
âś… Market Access Navigation: React to pricing and payer shifts in real-time.
âś… Concept & Strategy Validation: Test campaigns or messaging on your target audience before rolling them out.
âś… Policy & Regulation Tracking: Decode complex changes with guidance from subject matter experts.
1: Product Launch Preparation
Launching a new drug, device, or health product is high-stakes. Teams need fast, reliable insight to make smart decisions under pressure. Expert networks help by connecting product, marketing, and strategy teams within corporates with KOLs, clinicians, former regulators, and industry veterans who understand the market landscape.
How expert networks support launch readiness:
- Speed to insight: Instead of spending months finding the right voices, teams can quickly tap into expert knowledge to test product concepts, assess adoption barriers, and gather real-world feedback.
- Validating positioning and market fit: Experts help teams understand unmet needs and competitor dynamics; critical for refining how a product is positioned. For example, a pharma company entering a new therapeutic area used expert calls to shape their go-to-market plan in just days.
- Spotting blind spots: External experts bring fresh perspectives, often surfacing risks or opportunities internal teams may overlook, like refining data presentation or adjusting education strategy.
- Ongoing launch support: Experts can also advise during the launch itself, helping teams navigate market nuances and respond to shifting dynamics.
By using expert networks early in the process, life science companies reduce the risk of missteps and increase the likelihood of a well-aligned, successful launch.
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2: Investor Due Diligence and Market Intelligence
Expert networks are invaluable during due diligence because they deliver targeted insights fast. When investors need to assess a niche area - like a biotech startup's novel gene therapy - they can quickly speak with experts, gaining clarity in hours that might otherwise take weeks to uncover.
The core value is speed and depth. Direct access to experts reveals nuances - like regulatory risks or adoption barriers - that don’t show up in public data. For life sciences deals, expert calls ensure decisions are grounded in first-hand knowledge, not guesswork.
How expert networks support investment decisions:
- Speed and depth of insight: Instead of weeks of desk research, investors can arrange expert calls within days or hours to get up to speed on a scientific domain, regulatory landscape, or market dynamics.
- Validating technology and strategy: For example, if a biotech’s value depends on gene therapy, investors can speak directly with researchers or ex-regulators to assess feasibility, risks, and timelines.
- Understanding market fit: Speaking with former pharma execs or clinicians to test assumptions about clinical adoption or how a new offering fits into current care pathways, alongside gaining a broader understanding of the competitive landscape.
- Uncovering red flags: Experts can highlight issues not visible in pitch decks or financials - such as clinical trial design flaws, tough payer dynamics, or barriers to physician uptake.
Expert networks give investors a faster, clearer view of opportunities, enabling decisions grounded in lived experience, not assumption.
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3: Navigating Market Access Shifts
Even after launch, the market access landscape in healthcare can shift rapidly. Pricing rules, reimbursement policies, and competitor moves can all change overnight - putting commercial success at risk if companies don’t act fast. Expert networks help businesses respond quickly by connecting them with market access specialists, payers, and other key experts who understand the evolving terrain.
How expert networks support market access strategy:
- Reacting to payer or competitor changes: When a major insurer updates its formulary or a lower-priced rival enters the market, expert networks allow teams to quickly speak with former payers, PBMs, or health economists. These experts offer practical advice on pricing, contracting, and messaging.
- Getting real-time insight on reimbursement: If market conditions shift or new HTA guidelines are introduced, speaking with experts involved in those changes helps clarify what evidence or value story is now required.
- Optimising pricing and positioning: Experts can advise on which price points make sense across segments, how to frame value to different payers, or how to adjust patient access programs to stay competitive.
- Planning for loss of exclusivity: As generics loom, companies use expert input to shape life-cycle strategies, like reformulation, patient subgroup targeting, or brand updates - to maintain market share.
In short, expert networks act as both early-warning system and solution generator. They bring the right voices to the table, fast - so life science companies can make confident, time-sensitive decisions and keep their products successful and accessible.
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4: Validating Creative Concepts and Strategies
In life sciences, some of the most important questions aren’t scientific or regulatory - they’re about strategy and communication. Whether it’s testing a new marketing message or a product idea, expert networks let teams validate concepts with the right people before launch.
Unlike traditional focus groups, expert networks offer fast, targeted feedback from people who understand the context, like specialist clinicians, hospital leaders, patient advocates, or industry veterans. Their insights go beyond surface opinions to address feasibility, messaging, and improvement areas.
How expert networks support creative concept testing:
- Marketing message testing: Get real-time feedback from experienced physicians on new slogans or education materials—faster and more candid than formal advisory boards, with clear suggestions on how to improve clarity, appeal, or compliance.
- Product concept feedback: Share early-stage ideas (e.g., digital health apps, drug-device combos) with experts who’ve seen similar efforts succeed - or fail - and can highlight gaps or validate market fit.
- Competitive positioning: Before shifting strategy, connect with field specialists to gauge reactions, test assumptions, and refine your approach - such as repurposing a drug for a new indication or entering a new therapeutic area.
Expert networks function like an on-demand focus group, helping teams refine ideas based on real-world experience before scaling.
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5: Tracking Policy and Regulatory Changes
Regulations and policies change fast and vary widely by region. Staying compliant and ahead of the game is a constant challenge. Expert networks offer vital support by connecting companies with policy advisors, former regulators, and compliance experts who can translate changes into practical business decisions.
How expert networks support regulatory strategy:
- Clarifying policy and regulatory changes: When new rules are introduced, expert calls can quickly answer: What does this mean for us? How might regulators interpret it? What risks do we need to manage?
- Navigating complex regulatory environments: Whether it’s an FDA guidance update or new legislation like U.S. drug pricing reform, access to FDA specialists or policy analysts helps teams adjust development, pricing, or submission strategies with confidence.
- Reducing compliance risk: Expert insight helps teams avoid costly missteps—by providing guidance on what’s expected, how to meet new requirements, and how to stay audit-ready.
- Tracking international regulatory shifts: For companies entering new markets, calls with local experts or ex-officials offer clarity on evolving rules—like EU device regulations or reimbursement changes in emerging markets.
In volatile policy climates, expert networks act like a regulatory compass, offering real-time insight, reducing uncertainty, and helping life science companies stay proactive, compliant, and competitive.
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In Summary
Expert networks have become an indispensable part of the toolkit for life sciences professionals - from consultants and investors to brand managers and researchers - because they address a fundamental need: access to the right knowledge at the right time. In each of the use cases above, we saw how on-demand expert insights help overcome common challenges:
- Time-sensitive decisions: When timing is critical, expert networks deliver answers in days or even hours, enabling faster moves with confidence.
- Niche and specialized insights: For questions that require deep expertise or a rare skill set, an expert network finds the exact right voices, whether it’s a scientist who pioneered a therapy or a payer expert in a specific market.
- Navigating uncertainty: Whether it’s policy ambiguity, a new market environment, or untested ideas, expert input provides clarity and evidence to guide strategy, reducing guesswork.
- Validation and unbiased perspective: Expert networks offer an external, impartial viewpoint. This helps validate internal plans (or challenge them, if needed) with advice that’s grounded in real-world experience rather than internal assumptions.
By tapping into the knowledge and experience of vetted experts, organizations can make faster, more informed decisions that drive success and innovation. Expert networks add value across the board; accelerating product launches, improving investment outcomes, maintaining market access, ensuring compliance, and refining strategy. In a complex, fast-moving field like life sciences, they offer a real competitive edge: access to insight that would otherwise be out of reach.
As you plan your next project or decision, consider where expert input could fill the gaps. These use cases are evergreen- as new technologies, regulations, and market shifts emerge, so will the need for expert guidance. Being able to consult the world’s leading minds at speed means you’re never making decisions in the dark.
FAQs
Q: Can I use an expert network to test a product strategy or concept before launch?
A: Yes. Expert networks are ideal for validating new strategies, campaigns, or product ideas with people who deeply understand your target market. Their input helps you spot gaps and improve direction, before you commit to a full-scale rollout.
Q: How quickly can I speak with someone through an expert network?
A: Often within 24 hours. Many expert networks use pre-vetted panels and AI-supported matching to connect you with the right people fast - perfect for time-sensitive decisions.
Q: Are expert networks just for investors?
A: Not anymore. While investors pioneered the use of expert calls, today they’re widely used by pharma, biotech, consultants, marketers, and researchers alike, for everything from launch planning to campaign validation.
Q: What do expert calls offer that internal research can’t?
A: Expert calls deliver fresh, focused perspectives from people who’ve seen your challenge first-hand. They can validate assumptions, surface blind spots, and help you navigate areas where your team may lack real-world exposure