How LLMs can speed up analysis in qualitative primary market research
What are LLMs, and how can they be used in primary research? Large language models entered the mainstream in 2023, with companies rushing to answer the question: how can we use this technology to save time or money? After a few false starts and a whole host of dubious quality LinkedIn posts, clear applications of using generative AI tools have emerged – with one standout opportunity: primary market research.
