Specializing in healthcare and life sciences, they sought to improve consistency and speed in how international teams generate insights. Regional teams handled research independently, using various vendors and ad hoc online searches to source subject-matter experts.
This fragmented approach created delays and inefficiencies at a time when clients were demanding faster turnarounds and deeper, evidence-backed insights to inform campaigns and strategies. Our customer needed a way to streamline expert access and improve the quality and consistency of information flowing into its projects. Hear from an Analyst on the ground about what we’re achieving in partnership.
The Challenge
Fragmented processes slowed insight generation
Many teams operated independently, sourcing vendors in different ways and with inconsistent standards. “One of the main challenges was that we’ve got many teams globally… they would use ad hoc vendors. And there was no rhyme or reason with who we went with.”
Even when a project only needed a single call, onboarding a new vendor could trigger repeated legal review, admin work, and avoidable delays. Analysts also leaned heavily on manual desk research to fill gaps, often spending weeks just trying to find the right person to speak to before an interview could even happen.“It is literally weeks and weeks of someone just trying to find an expert to talk to.”
The Solution
A strong platform of primary research tools changed the game
Partnering with Techspert enabled our customer to consolidate expert sourcing and insight capture under a single, trusted process. Techspert now supports multi-market research across its global teams, ensuring fast, consistent, and high-quality access to expertise. The reality hit the commercial lines that teams actually care about:
“Speed. Price. Value. Usually you think of it as a triangle… and you ticked all those boxes.”
Techspert met all project requirements efficiently and effectively. Just as important, the Primary Research Platform removed bottlenecks. Teams didn’t need to route everything through a central coordinator to get moving. “The greatest compliment I can give you on that side of things is I don’t have to be involved… people have gone and used the platform really easily without my input.” With self-serve workflows, teams can act quickly while staying aligned on a single approach.
Looking ahead, the team is exploring ways to deepen insights through AI-driven analysis of existing transcripts, further extending the value of the partnership.
The Impact
Faster, easier, and more cost-effective insight delivery
Techspert has become a key supplier to global teams, providing a single platform for rapid, cost-effective insights across multiple markets. “It’s more efficient this way, more cost-effective this way. It just makes more sense, really.”
With less time lost upfront, teams could take on more proposal activity and respond faster when timelines are tightened. “Having Techspert to provide that kind of insight has given us the ability to go for more proposals on a tighter timeline.”
They also gained the flexibility to adapt their research as client needs evolved, adding discovery phases, testing assumptions, and pivoting direction based on customer needs without resetting the whole project.
“From a client perspective, time-wise… It’s given us the opportunity to pivot… It’s given an opportunity to have a discovery phase with clients and HCPs.”
Building momentum through partnership
The partnership with Techspert has been collaborative in nature, allowing open idea exchange and strong working relationships: “I personally don’t class you as just another vendor… this is a partnership. I’m happy and confident to bat ideas back and forth.”
By centralizing access to expertise and eliminating manual inefficiencies, Techspert has helped the global medical communications company deliver higher-value insights faster, capture more client opportunities, and strengthen long-term relationships. Together, they are redefining how research and insight generation operate across global teams, embedding speed, precision, and AI-driven intelligence into every stage of discovery and decision-making.
