Introduction
Caledonia Life Science is a boutique life-sciences firm that answers high-stakes questions for biopharma clients on razor-thin deadlines. “These are high-pressure projects with tight deadlines, with demanding clients,” says Ashley Cox, Managing Director - formerly Partner at Eversana, Head of BD, Europe at SmartAnalyst, and VP at PharmaVentures.
Missing a date can derail strategy, yet manual transcript review was swallowing up whole evenings.
The Challenge: Bottlenecks in Qualitative Analysis
Ashley once waded through 10-page transcripts for every respondent. “If you’re doing larger projects of 10, 20, 30, 40 interviews, that’s a huge amount of data to read,” she explains. Copy-and-paste alone costs 45–60 minutes per interview, tying up valuable time that could be reinvested in strategic thinking or client deliverables.
The Solution: Switching to Data Capture
Techspert's Data Capture took the headache out of post-call analysis. Within 30 minutes of each call concluding, it auto-populates a Q&A grid with every answer mapped against each question and expert. Teams can choose from summarized or verbatim responses, with time-stamped references linking directly to transcripts and audio snippets.
Techspert introduced Data Capture. Loading complex discussion guides was fast: “I had a 32-question guide loaded in less than half an hour.” Despite calling herself someone who “repels technology,” Ashley found the setup “super, duper simple” - drag and drop, done.
During interviews, moments that once slipped by were now recovered automatically. “A drug name I missed was captured accurately. It was more efficient than I was.” Even when moderators jumped ahead, answers still mapped to the right question: “I’ve not seen a case of the wrong information being aligned to me, that’s huge.”
The Impact: High-Quality Insights, Delivered Faster
🕓Hours back, per interview
“For every interview, Data Capture saves at least an hour and a half,” Ashley confirms. Time that was once lost to copying, checking, and re-formatting. “Everything is beautifully lined up within an hour of the interview finishing.”
🔍Insights surfaced quickly
Ashley now scans a matrix, with questions along the top and respondents down the side - instantly spotting trends like “80% of respondents said no.”
📝Summaries without bias
“The summaries aren’t two sentences; they capture the essence,” letting analysts dive straight into the 'so what'.
🎧Audio proof on demand
Downloadable audio quotes let clients hear answers directly “from the payer’s mouth,” adding credibility without extra work.
🙌A trusted partner in high-speed research
Speed wasn’t limited to analysis. When an urgent project demanded KOLs in a short turnaround, Techspert surfaced perfect experts “within an hour of receiving the screener.” Ashley notes, “They’re relevant, very highly qualified. One interview sometimes gives me everything I need.”
Flexibility matched the pace. Midway through the project, a pivot was needed to reach new respondent types. “Your team didn’t bat an eyelid. By the end of the day, I had a whole new European set lined up and a fresh workbook in the Data Capture.”
Conclusion: From Hours Lost to Insights Gained
What once took hours now takes minutes. With Techspert's Data Capture, Caledonia Life Science reclaimed time lost to manual admin and refocused on what matters: delivering faster, sharper insights to clients.
Ashley estimates a 50% efficiency gain—and clients feel the difference. Insights are delivered days sooner, and audio quotes bring the research to life without extra effort.
“Data Capture lets me be more efficient, faster, and gives higher-quality data in the shortest timeframe I’ve ever had.”
Ashley Cox, Managing Director, Caledonia Life Science
Watch the full interview with Ashley Cox, Managing Director
