Find out how a professional services firm conducting market research on behalf of a pharmaceutical company used expert engagements to develop a go-to-market strategy.
A leading professional services firm conducting market research on behalf of a global pharmaceutical company needed to better understand the key drivers and barriers for treatments of a rare liver disease.
They needed to gain key industry insights to inform a go-to-market strategy they were developing for their client’s new therapy.
Using our AI, which enables us to custom-recruit experts tailored to a project’s requirements, we facilitated qualitative interviews between our customer and experts across five countries and profile types:
Leveraging the first-hand insights gained, the customer developed a strategy enabling their pharma client to go to market with confidence with their new therapy for a rare liver disease.
Some of the high-quality experts we sourced for the customer included: